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This work reveals the often racy, ribald, and sexually charged nature of the vaudeville stage, looking at a broad array of provocative performers from disrobing dancers to nude posers to skimpily dressed athletes. Examining the ways in which big-time vaudeville nonetheless managed to market itself as pure, safe, and morally acceptable, this work compares the industry’s marketing and promotional practices to those of other emergent mass-marketers of the vaudeville era in the late nineteenth and early twentieth century. Included are in-depth examinations of important figures from the vaudeville stage such as Annette Kellerman and Eva Tanguay. The work attempts to address historical context as one means of understanding these performers with an appreciation for their rebelliousness. It discusses censorship and content control in the vaudeville era, and concludes with an analysis of film’s part in the fall of vaudeville. Many photographs, cartoons, and other illustrations are included.

Shoot, Edit, Share is an interactive, accessible introduction to video production techniques, concepts, and terminology. With the increasing availability of affordable video equipment, many students and professionals need to learn the basics of video production without being overwhelmed by technical details and equipment lists. Covering preproduction, production, editing in post, and distribution, this book shows you how to produce video quickly and effectively for a range of clients, from commercial firms to community service organizations. Key features include: A companion website including video interviews with professionals that demonstrate and reinforce techniques covered in the book; Service-learning exercises that engage readers in real-world learning experiences, encouraging them to interact with their communities and new clients; Clear, easy to follow and heavily illustrated guides for all of the equipment and processes that go into video production; Focus on creating stories for a target audience, and building convincing and engrossing narrative through videos; A thorough breakdown of all the techniques needed in post-production, through editing, well-designed graphics, and quality sound; A best-practices guide to viral videos, sharing video content online and increasing its exposure on social media sites; QR codes throughout the book, that when scanned, demonstrate video techniques and concepts related to what was read.

The 1930s to the 1950s in Italy witnessed large increases in film-going, radio-listening, and the sale of music and weekly magazines. The industries that made and sold commercial, cultural products were transformed by the new technologies of reproduction and new approaches to marketing and distribution.Yet historians tend to place the "real" genesis of mass culture in the 1960s, or to generalize about the harnessing of mass culture to the Fascist political project, without considering what kind of mass culture existed at the time and whether this harnessing was successful. This book draws on extensive new evidence, including oral histories and archival material, to explore possible continuities between the uses of mass culture before and after World War II.

100 S. Gebrauchtes Exemplar in sehr gutem Zustand. KEINE Eintragungen/Markierungen. James Vega geht zu den Marines. TaliZorah nar Rayya jagt die Geth. Garrus Vakarian kommt auf Omega an. Liara TSoni sucht nach einem Weg, um die Reavers aufzuhalten. Vier Geschichten von Mac Walters und den Autoren von Mass Effect 3 enthüllen die dramatischen Ereignisse, die diese Helden an Bord der SSV Normandy geführt haben. Die Comic-Adaption vom Top-Videogame! Packende Enthüllungen über die Charaktere! - Wir versenden aus unserem deutschen Lager heraus in plastikfreien oder wiederverwendeten Polstertaschen. Sprache: Deutsch Gewicht in Gramm: 340 Taschenbuch, Maße: 17 cm x 0.8 cm x 26 cm

Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury, causing confusion today about what really makes a luxury product, a luxury brand or a luxury company. Luxury experts Jean-Noel Kapferer and Vincent Bastien provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level. The new edition of The Luxury Strategy includes more information about digital strategy, globalization, sustainable development and why luxury brands are resilient to recessions. It analyzes in depth the essence of luxury, highlights its managerial implications and rationalizes the highly original methods – often very far from the usual marketing strategies – used to transform small family businesses such as Ferrari, BMW, Louis Vuitton, Cartier, Chanel, Armani or Ralph Lauren into worldwide successes. The Luxury Strategy rationalizes those business models which have achieved profitability, while sustaining the luxury status of their brands, and sets out the counter-intuitive rules for successfully marketing luxury goods and services.

Integrated Marketing Communications challenges business to confront a fundamental dilemma in today's marketing--the fact that mass media advertising, by itself, no longer works. This landmark book reveals that strategies long used to deliver selling messages to a mass culture through a single medium are now obsolete--and shows marketers how to get back on track. The answer lies in customer-focused marketing, a key planning tool that can--in today's diverse, fragmented marketplace--explain the lifestyles, attitudes, and motivations of distinct buyer groups and predict their likely buying behaviors in the future. Schultz, Tannenbaum, and Lauterborn explain how, by beginning with detailed consumer information, marketers can build a synchronized, multi-channel communications strategy that reaches every market segment with a single, unified message. This book also shows how to put an integrated program into practice, with expert guidance on planning, coordinating, and controlling the entire communications process. Along the way, the authors tackle those critical questions that too often impede marketing decisions, such as: Who should control the communications program? How should resources be allocated to advertising, sales promotion, direct response, public relations, and other marketing communications options? How can companies resolve "turf battles" and combat fears of budget loss? How should the different players--agencies and suppliers--be compensated? And most importantly, how can the impact of an integrated strategy be measured and made accountable? Extensive examples and two in-depth success stories detail how top organizations are sharpening their competitive edge through integrated communications programs. An incisive study of the barriers that confound today's marketing, Integrated Marketing Communications breaks new ground for all business thinkers and strategists.

Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury. But if everything is luxury then surely the term itself has no meaning! There is confusion today about what really makes a luxury product, a luxury brand or a luxury company. The Luxury Strategy analyzes in depth the essence of luxury, highlights its managerial implications and rationalizes the highly original methods – often very far from the usual marketing strategies – used to transform small family businesses such as Ferrari, BMW, Louis Vuitton, Cartier, Chanel, Armani or Ralph Lauren into worldwide successes. The Luxury Strategy clarifies the difference between "premium," "fashion," and "luxury," and sets out the counter-intuitive rules for successfully marketing luxury goods and services. Luxury experts Jean-Noel Kapferer and Vincent Bastien provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level, including human resources and financial management. Finally, The Luxury Strategy unveils how in any market, including B to B, a company can learn from luxury strategies to differentiate itself profitably.

Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury, causing confusion today about what really makes a luxury product, a luxury brand or a luxury company. Luxury experts Jean-Noel Kapferer and Vincent Bastien provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level. The new edition of The Luxury Strategy includes more information about digital strategy, globalization, sustainable development and why luxury brands are resilient to recessions. It analyzes in depth the essence of luxury, highlights its managerial implications and rationalizes the highly original methods – often very far from the usual marketing strategies – used to transform small family businesses such as Ferrari, BMW, Louis Vuitton, Cartier, Chanel, Armani or Ralph Lauren into worldwide successes. The Luxury Strategy rationalizes those business models which have achieved profitability, while sustaining the luxury status of their brands, and sets out the counter-intuitive rules for successfully marketing luxury goods and services.

Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Examines global factors affecting the production of zinc and lead, including economic aspects, product development and marketing endeavors, and environmental and health issuesSurveys of existing smelters and refineries for.

Series; Kleine Handbücher der Musikgeschichte nach Gattungen ; 11/1. Physical description; v. 548 p. : music ; 24 cm. Subjects; Church music - Catholic Church. Mass (Music) - History and criticism. Genre; Illustrated.

Neuware -Den Elfer vorstellen zu wollen hieße Boxermotoren nach Zuffenhausen tragen: Seit 60 Jahren ist er das Maß aller Dinge unter den Supersportwagen. Über 1,1 Millionen Neunelfer wurden inzwischen produziert, und auch die Zahl der Bücher ist schier unüberschaubar. Und doch bietet der Band etwas ganz Besonderes: Das Porsche-Museum präsentiert mit »911x911« die Geschichte der Sportwagen-Ikone anhand von Bildern, Zeichnungen und Werbeanzeigen aus den Beständen der Werksarchivs, die zuvor niemals veröffentlicht worden waren und die Erstauflage zu einem grandiosen Erfolg machten. Jetzt folgt die Neuauflage, inklusive Jahrgang 2023. 1200 pp. Deutsch

Jean-Léon Gérôme (1824–1904) was an undisputed professional success during his lifetime. Crowds flocked to see his vividly rendered historical and Orientalist compositions, and thanks to the mass marketing of his work through mechanical reproduction, he reached audiences on an unprecedented scale.From the outset, however, his success met with critical hostility. Émile Zola, champion of Édouard Manet, dismissed Gérôme as a cynical manufacturer of anecdotal images for popular consumption—a critique repeatedly echoed by historians of modern art. In light of revisionist and postmodern trends over the past four decades, however, Gérôme’s work is now being approached with unprecedented seriousness and refreshing creativity. The ten essays in this volume go far in challenging critical biases against the artist and suggesting new avenues of research. These papers indeed suggest that we are just beginning to learn how to “read” Gérôme’s paintings in their full complexity.

In this bracing book by one of Latin America's foremost intellectuals, Beatriz Sarlo offers a remarkably clear, forthright, and forceful statement of what precisely cultural criticism is and might be in our age of manic consumption, commercialization, popularization, and mass marketing. As postmodernity and late capitalism reinvent culture and society, social and cultural critique must also be reinvented-and in Scenes from Postmodern Life Sarlo aims to show how this might be done. Her readings of cultural practices such as television zapping, playing video games, or trawling the shopping mall; her vignettes of traditional intellectuals and practitioners of high art; her discussions of popular culture and the dissolution of social identities: these, as well as Sarlo's own writerly stance, go a considerable way toward developing the role of thinking in global times. Taking full advantage of the fact that her native Argentina is both fully part of global culture and yet in some ways on its periphery, Sarlo shows how an off-center or decentered perspective can bring the political consequences of the culture industry into sharp relief. As an introduction to a preeminent Latin American thinker, as a challenge to intellectuals to rethink and revitalize their critical positions, and as an instructive engagement with the politics of global culture, this book will be essential-and electrifying-reading for anyone concerned about the prospects for critical thinking in the new millennium. Beatriz Sarlo is among the foremost Latin American literary and cultural critics. She works in Buenos Aires but has also taught at Columbia, Maryland, Berkeley, and Cambridge, and has lectured and published widely. Sarlo is the cofounder of the journal Punto de Vista and the author of many books, including Jorge Luis Borges: A Writer on the Edge. Jon Beasley-Murray lectures in Latin American studies at the University of Manchester. Cultural Studies of the Americas Series, volume 7

The old way of selling was to create safe, ordinary products and combine them with mass marketing. The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today€™s most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand — product design, brand history, internal collaboration — and the new tools of digital technology — YouTube and the web in general — companies can succeed in the 21st-century marketplace.

The dinnerware, cookie jars, vases, salt & pepper shakers, and figural characters of Shawnee Pottery, of Zanesville, Ohio, were popular items while they were being produced between 1936 and 1963. Shawnee's high quality items were well-priced for the mass-produced pottery market and their innovative marketing and production techniques and designs were often copied by others, making them a real leader in the field. This practical kitchenware and the whimsical, adorable figural characters have now become very popular with collectors. Never before have so many of the people who played key roles in the history of Shawnee Pottery contributed accurate and previously unpublished information for a book. Here is a thorough history which challenges much of the misinformation circulating about the pottery. With nearly 1300 full-color photos of the pottery and dinnerware, its marks, labels, catalogs, and even new items and reproductions, along with black and white historical photos of the personnel, plant, and manufacturing process, this book is the most comprehensive study you can have in your library of Shawnee references.

Using data from archaeological excavations, patent filings, and marketing catalogs, this book provides a broad view of the introduction, spread, and use of mass-produced coffin hardware in North America. At the book's heart is a standardized typology of coffin hardware that recognizes stylistic and functional changes and a fresh look at the meanings and uses of the various motifs and decorative elements. Within the discussion of mass-produced coffin hardware in North America is new work connecting the North American industry with its British antecedents and a fresh analysis of the prime factors that led to the introduction and spread of mass-produced coffin hardware. Extensively illustrated with examples of coffin hardware to aid scholars and professionals in identification.

Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advertising and media worlds of today. In plain English, Joe Turow explains not only why our television set is on, but what we are watching. The frightening part is that we are being watched as we do it."—Larry King "Provocative, sweeping and well made . . . Turow draws an efficient portrait of a marketing complex determined to replace the 'society-making media' that had dominated for most of this century with 'segment-making media' that could zero in on the demographic and psychodemographic corners of our 260-million-person consumer marketplace."—Randall Rothenberg, Atlantic Monthly

1981: by Edward Packard- Fiction. Mass-Marketing-Pocket size edition. Paperback cover has bumps on edges; binding is tight; text is clean; some water marks; does not affect readability.

Quilts bear witness to the American experience. With a history that spans the early republic to the present day, this form of textile art can illuminate many areas of American life, such as immigration and settlement, the development of our nation's textile industry, and the growth of mass media and marketing. In short, each quilt tells a story that is integral to America's history.Comfort and Glory introduces an outstanding collection of American quilts and quilt history documentation, the Winedale Quilt Collection at the Briscoe Center for American History at the University of Texas at Austin. This volume showcases 115 quilts—nearly one-quarter of the Winedale Collection—through stunning color photographs (including details) and essays about each quilt's history and construction. The selections span more than two hundred years of American quiltmaking and represent a broad range of traditional styles and functions. Utility quilts, some worn or faded, join show quilts, needlework masterpieces, and "best" quilts saved for special occasions. Texas quilts, including those made in or brought to Texas during the nineteenth century, constitute a significant number of the selections. Color photographs of related documents and material culture objects from the Briscoe Center's collections—quilting templates, a painted bride's box, sheet music, a homespun dress, a brass sewing bird, and political ephemera, among them—enrich the stories of many of the quilts.